The BMW car has long been the ultimate dream of many men and women. High-quality, refined “German” – who will refuse from this? But this is not enough to ensure that cars of this brand are sold as well, with constant success. BMW has started selling, using a new strategy: the buyer should be comfortable. The project, in which innovations are implemented, is called Future Ratail.
In order for the new BMW car model to sell well, the build quality and parts are few. A huge role is played by the way in which sales are approached at the dealership. Whether it is comfortable for the buyer in the auto shop, whether it is being imposed on one or another purchase, or if they are competent enough to advise, is just as important as caring for just a quality product.
As in “Apple”
Many people know that in the Apple branded stores you can watch the presentation of products without departing from the cash register – right on the tablets in the same stores. Perhaps this is what inspired the BMW management to introduce the same system in the dealerships for the sale of their cars. Now, having entered the BMW sales salon, you can look at the car you like on the tablets, learn more about its characteristics. This method is very convenient for introverts who are not very fond of talkative sales assistants. To make this idea a reality, BMW entered into a contract with Genius.
An entire room is available for selection!
This approach on sale is just supernova: now the client can visit a special room – the showroom – for selection and consultation. There will no longer be official tables and the distance between the client and the consultant, now you will be offered to sit on a soft sofa and watch a video and product presentation on a special screen while having a cup of coffee. Yes, in such a salon and the truth you will feel at home.
On the website of the company you will find all
BMW has developed a special site format that is convenient for small gadgets. Now even a computer is not required to enter the site and receive full information there. Simply accessing the Internet from your mobile. BMW management especially ensures that the site has a history of each car model as well as the company itself. It is important for them that the client has the maximum idea of who he is dealing with. This is a policy of openness.
They are nearby
BMW decided to strengthen the support service. It will be easy to contact the dealer center either by phone or by Internet.
Always in good shape
Dealerships will be visited by secret buyers. This practice is quite popular in many areas and it justifies itself to the wave. So the staff of the center will always be in good shape and will be especially eager to control their behavior and statements.